The Most Common Approach to Direct Mail Is To

question 33

Multiple Choice

The most common approach to direct mail is to:

• A) use the firm's database list
• B) purchase a mailing list
• C) mass mail to everyone within specific geocodes
• D) use RFM analysis to parse the mailing list

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Definitions:

Geographic Departmentation

An organizational structure where departments or teams are formed based on geographical regions, facilitating focus on local preferences and operational needs.

Product Departmentation

The organizational practice of structuring teams or departments based on different products or product lines within a company.

Customer Departmentation

Relatively self-contained units deliver an organization’s products or services to specific customer groups.

Departmentation

involves the division of an organization into separate departments or units, each managing specific functions or tasks.