To Code Data Using RFM Analysis,the First Step Is to Sort

question 106

True/False

To code data using RFM analysis,the first step is to sort the data by the date of the last purchase and then code the most recent purchase with a 1 and the most distant purchase with a 5.

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Definitions:

Villa of Mysteries

An ancient Roman villa in Pompeii, famous for its well-preserved frescoes depicting Dionysian mysteries.

Dionysus

The god of wine, vegetation, festivity, and ecstasy in Greek mythology, associated with wild and ecstatic religious rites.

Initiation

The process or ceremony by which an individual is introduced or admitted into a society, organization, or religion, often involving rituals or tests.

Roman House Plan

The architectural layout characteristic of ancient Roman domestic buildings, often featuring a central courtyard (atrium) surrounded by various rooms.