In Using RFM Codes,companies Know That the Worst Predictor of Future

question 64

True/False

In using RFM codes,companies know that the worst predictor of future purchases is the M,or monetary.

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Definitions:

Nuclear Family

Two-generational kinship, economic, and household unit consisting of one or two parents and their biological children, adopted children, or stepchildren.

Extended Family

A family grouping that extends beyond the nuclear family, including relatives such as grandparents, aunts, uncles, and cousins.

Multigenerational Kinship

The study or concept of familial relationships that span across multiple generations within a family.

Extended Family

Refers to a family group that extends beyond the immediate nuclear family to include other relatives such as grandparents, aunts, uncles, and cousins.