Using Geocoding, a Company's Marketing Department Can Add Which to Each

question 119

Multiple Choice

Using geocoding, a company's marketing department can add which to each customer's record?

• A) demographic information and lifestyle data as well as the geographical codes
• B) total purchases made at each retail outlet in the area
• C) demographic and political information
• D) a composite analysis of his or her neighbors

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Definitions:

Budgeted Balance Sheet

A financial statement that projects the financial position of a company at a future date, based on budgeted transactions.

Schedule of Cash Receipts

A detailed plan or report of the expected times and amounts of incoming cash to the business.

Gross Profit Rate

The ratio of gross profit to net sales, showing the percentage of revenue that exceeds the cost of goods sold.

Inventory

Materials and goods on hand that a business plans to sell in the regular course of operations, representing a current asset on the balance sheet.