Many Marketing Experts Believe Calculating the Lifetime Value of a Market

question 39

Multiple Choice

Many marketing experts believe calculating the lifetime value of a market segment is superior to calculating the value for a singe individual because:

• A) it is a larger number
• B) it is more stable than an individual
• C) costs cannot be allocated per individual
• D) it sums costs across a market segment

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Definitions:

United States

A country located in North America consisting of 50 states and a federal district, known for its large size, diverse population, and leading role in world affairs.

Cannon-Bard Theory

A psychological theory proposing that emotions and physical reactions, such as heart rate and sweating, occur simultaneously and independently in response to a stimulus.

Physiological Changes

Alterations in the function or structure of living organisms that occur naturally over time or due to various factors.

Fear

An emotional response to perceived threats or danger, characterized by feelings of anxiety, tension, and increased alertness.