In RFM Analysis,R Refers to Recency,which Is The

question 177

Multiple Choice

In RFM analysis,R refers to recency,which is the:

• A) number of purchases within a specific time period, normally 1 year
• B) total expenditures a customer makes with a firm and is usually expressed in terms of "per year"
• C) date of the last purchase
• D) number of days since the last interaction with the company

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Definitions:

Periodic Inventory System

An accounting method where inventory and the cost of goods sold are determined at the end of an accounting period.

Periodic Inventory System

An inventory accounting system that updates inventory balances and cost of goods sold at the end of an accounting period.

Cost Of Goods Sold

A financial measure that calculates the cost incurred to produce products sold by a company, including materials and labor.

Gross Profit

The income a business earns once it subtracts the expenses involved in producing and marketing its goods, or the expenses related to delivering its services.