A Company Uses Lifetime Value to Segment Their Customers into Five

question 174

Multiple Choice

A company uses lifetime value to segment their customers into five different segments.The marketing approach that should be used for the second segment,which has the second highest lifetime value,is:

• A) offer them price incentives that will increase their purchase level
• B) reward them for their patronage
• C) reward them for their patronage and encourage them to spend more money with the firm
• D) encourage them to increase their purchase level so they can move up to the next highest group

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Definitions:

QuickBooks Desktop

Accounting software installed on a personal computer or network, offering a wide range of financial management features including invoicing, bill payments, and payroll processing for businesses.

Ongoing Basis

A term indicating that an action or process is continuous or repeatedly occurs at regular intervals.

Changes Rolled Out

This refers to the implementation or release of new policies, systems, or updates within an organization.

QuickBooks Online

A cloud-based accounting software designed for small to medium-sized businesses to manage sales, expenses, and keep track of daily transactions.