A Company Uses Lifetime Value to Segment Their Customers into Five

question 181

Multiple Choice

A company uses lifetime value to segment their customers into five different segments.The marketing approach that should be used for the lowest segments is:

• A) offer them price incentives
• B) reward them for their patronage
• C) reward them for their patronage and encourage them to spend more money with the firm
• D) encourage them to increase their purchase level so they can move up to the next highest group

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Definitions:

Java.awt

Stands for Abstract Window Toolkit, a Java package that provides a set of APIs for creating graphical user interfaces and window-based applications.

Package

A namespace that organizes a set of related classes and interfaces in Java.

Class JFrame

A class in the Java Swing library used for creating a window where components like buttons and text fields can be added.

SetSize

A method typically used in graphical user interface programming to specify the dimensions of a component, like a window or a button.