When Promotional Materials Are Only Sent to Customers Who Have

question 1

Multiple Choice

When promotional materials are only sent to customers who have given their approval, the program is called:

• A) direct mail
• B) Internet marketing
• C) permission marketing
• D) a frequency program

---

Definitions:

Professional Services

Professional services refer to specialized, knowledge-based services provided by experts in fields such as law, accounting, consulting, and architecture, to solve particular client problems or needs.

Front Office Orientation

Refers to a business approach focused on direct interaction with the customers, emphasizing customer service and satisfaction as key to success.

Chargeout Rates

The rates charged to clients for services, often reflecting labor, overheads, and a margin for profit, used by consultancy and service-based businesses.

Billable Hour

The amount of time spent on a specific client's project that can be charged to that client, commonly used in legal and consulting services.