The Two Primary Metrics of CRM Are

question 183

Multiple Choice

The two primary metrics of CRM are:

• A) data-driven communications and data-driven marketing programs
• B) lifetime value and RFM analysis
• C) data mining and data coding
• D) lifetime value of customers and share of customer

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Definitions:

Potential Customers

Individuals or organizations that might consider purchasing goods or services, showing possible interest but not yet committed.

Sales Presentation

A structured conversation or demonstration aimed at persuading a customer to purchase a product or service.

Preapproach

A step in the sales process that involves researching and preparing for a sales pitch or meeting with a potential client.

Webinar

An online seminar or presentation that allows for interactive participation through the internet, often used for educational or marketing purposes.