In Purchasing a Direct Mailing List, a Response List Consists

question 163

Multiple Choice

In purchasing a direct mailing list, a response list consists of individuals who have:

• A)met a specific demographic profile.
• B)responded to previous direct mail offers made by the company purchasing the list.
• C)made purchases or responded to direct mail offers in the past.
• D)responded to a direct mail offer within the last 30 days.

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Definitions:

Activity-Based Costing (ABC)

A method of allocating overhead and indirect costs based on the activities that drive these costs, with the aim of providing more accurate product costing.

Common Costs

Expenses incurred in the production of multiple products or delivery of multiple services that cannot be directly attributed to any individual product or service.

More Than One Activity

A reference to operations or processes that involve multiple tasks or actions, often requiring a broad set of skills or resources.

Contribution Margin

The difference between sales revenue and variable costs, indicating the amount available to cover fixed costs and generate profit.