A Major Concern in Using Trade Promotions Is That Merchandise

question 74

True/False

A major concern in using trade promotions is that merchandise will not move unless a trade promotion is offered. For example, in the grocery industry, the majority of manufacturers offer some type of trade promotion to get retailers to make purchases.

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Definitions:

Implosive Therapy

A therapeutic technique where clients are exposed to their fears in a controlled environment to reduce anxiety.

Exposure Therapy

A psychological treatment that helps individuals face and gain control of fears and distressing emotions by systematic and repeated exposure to the feared object or context.

Depressive Symptoms

Manifestations of depression, which can include sadness, loss of interest or pleasure in activities, changes in weight or sleep, and feelings of worthlessness or guilt.

Behavior Therapy

A form of psychotherapy that aims to change maladaptive behaviors through conditioning and learning techniques.