When Colgate Promotes a New Tooth-Whitening Product Using Discounts to Retail

question 195

Multiple Choice

When Colgate promotes a new tooth-whitening product using discounts to retail stores and prizes to customers to create immediate sales,the approach is primarily:

• A) franchise building
• B) sales building
• C) territory building
• D) brand-equity building

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Definitions:

Discharged From Liability

A situation or legal process wherein an individual or entity is released from a responsibility, duty, or debt, absolving them from further obligations.

Present For Payment

The act of making a financial instrument, like a check or promissory note, available to the person obligated to pay on or by its due date.

Drawee Bank

is the bank upon which a check is drawn, meaning it is the bank where the check issuer has an account from which the check amount is to be paid.

Primarily Liable

The main responsibility or obligation to pay a debt or fulfill a contractual duty.