The Two Primary Goals of Contests and Sweepstakes Are To

question 81

Multiple Choice

The two primary goals of contests and sweepstakes are to:

• A) build brand equity and boost sales
• B) boost sales and profits
• C) overcome advertising clutter and increase inquiries
• D) encourage customer traffic and boost sales

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Definitions:

Proportionate Book Value

An approach to valuing a company based on the book value of its assets and liabilities, adjusted proportionally for partial interests.

Initial Value Method

An accounting approach where investments are recorded at their original cost without subsequent adjustment for market fluctuations.

Treasury Stock Approach

The treasury stock approach is a method of accounting where shares bought back by the issuing company are not considered in calculating earnings per share or dividends.

Consolidation

Merging the financial results and operations of two or more entities into a single set of statements for reporting purposes, reflecting their combined performance and financial position.