The Following Statements Concerning Free Standing Inserts (FSI)and Print Media

question 1

Multiple Choice

The following statements concerning free standing inserts (FSI) and print media distributed coupons are true,except:

• A) consumers must make a conscious effort to clip or save the coupon
• B) coupons create brand awareness
• C) coupons enhance brand equity
• D) using FSI and print media encourages consumers to purchase the brand on their next trip to the store, thus increasing brand name recall

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Definitions:

Translation

The process in which cellular ribosomes create proteins, based on the information contained in messenger RNA.

Operon

Group of genes together with a promoter-operator DNA sequence that controls their transcription.

Promoter

A region of DNA that initiates transcription of a particular gene, recognized and bound by enzymes and other proteins to start gene expression.

Genes

Units of heredity made up of DNA, acting as instructions to make molecules called proteins.