The Sales Promotion That May Require the Participant to Perform

question 88

Multiple Choice

The sales promotion that may require the participant to perform some type of activity in order to be eligible to win prizes is a:

• A) contest
• B) sweepstakes
• C) premium
• D) price-off program

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Definitions:

Instrumental Value

Values or beliefs that are viewed as a means to achieving desired ends, guiding behavior towards achieving certain goals.

Self-Respect

A positive valuation of oneself, characterized by feelings of worth and dignity.

Self-Sufficiency

The ability to fulfill all of one's needs independently, without reliance on external resources.

Job Descriptive Index

A standardized survey instrument that measures an employee's job satisfaction across five dimensions.