The Most Likely Individuals to Be Enticed to Join a Frequency

question 47

Multiple Choice

The most likely individuals to be enticed to join a frequency or loyalty program are:

• A) light users
• B) moderate users
• C) heavy users
• D) new users

---

Definitions:

Equity Model

A theoretical framework that suggests fairness and equality in relationships or transactions leads to satisfaction and productivity.

Motivator-hygiene

A theory in organizational behavior that suggests employee satisfaction and motivation are influenced by two factors: motivators that lead to job satisfaction and hygiene factors that prevent dissatisfaction.

Two-week Paid Vacation

A standard employee benefit in many organizations, offering a prolonged period of paid time off, typically two weeks, for rest and recreation.

Equity Theory

A theory in social psychology that explains how individuals perceive the fairness of their input-output ratios in comparison to others, affecting their motivation and satisfaction.