Examlex
In terms of message evaluation techniques,copytesting occurs prior to the development of the ad.
Means
The average that is derived by adding up all the values of a given series and dividing by the number of values.
Teaspoon
A small spoon typically used for measuring or stirring liquids, equivalent to about 5 milliliters in capacity.
Abbreviation
The shortened form of a word or phrase, used to simplify longer terms without losing their meaning.
Deci-
A metric prefix denoting a factor of one tenth.
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