If a Company Uses an Apology Strategy in a Negative

question 183

True/False

If a company uses an apology strategy in a negative crisis situation, it will only work if the public feels the apology is sincere and heartfelt.

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Definitions:

Critical Incident Stress Debriefing

Training in how to help victims of disasters or other horrifying events talk about their feelings and reactions to the traumatic incidents.

Trauma

A deeply distressing or disturbing experience, often resulting in lasting psychological impact.

Short Term

Relating to or occurring over a short period of time.

Combat Veteran

An individual who has served in the military and has experienced combat or hostile environments.