The Public Relations Department Is the Unit in the Company

question 152

Multiple Choice

The public relations department is the unit in the company that:

• A) manages publicity and other communications with all groups that contact the firm
• B) manages advertising and promotions
• C) monitors quality control and operations
• D) handles in-bound telemarketing calls

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Definitions:

Audience

The collective group of people who are the intended recipients of a message, performance, or piece of media, categorized by various demographics or interests.

Purpose

The justification or rationale for an item's creation or being.

Budget

An estimate of income and expenditure for a set period of time.

Guidelines

A set of recommendations or principles provided to direct actions or standards of behavior in specific situations.