In Terms of Measuring Public Relations,a News Story About the Ford

question 137

Multiple Choice

In terms of measuring public relations,a news story about the Ford Explorer's tire problems is an example of a(n) :

• A) public relations hit
• B) event
• C) negative tie-in
• D) negative cross-promotion

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Definitions:

Supplemental Oxygen

Additional oxygen provided to patients to ensure their blood oxygen levels remain adequate for bodily functions.

Metastatic Cancer

Cancer that has spread from the place where it first started to another place in the body.

Assisted-Living Agency

An organization that provides residential care services and support to individuals who cannot live independently but do not require the full-time care of a nursing home.

Daily Medications

Prescribed drugs that are taken regularly each day to manage or treat specific medical conditions.