If Both a Recall Test and a Recognition Test Is

question 2

Multiple Choice

If both a recall test and a recognition test is used to measure the effectiveness of an ad,the typical methodology would be to:

• A) use the recognition test first, then the recall test
• B) use the recall test, then the recognition test
• C) the tests simultaneously
• D) use whichever test is most important to the client

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Definitions:

Probability

A branch of mathematics that deals with calculating the likelihood of a given event's occurrence.

Sure Thing

A situation or outcome that is guaranteed to occur or a bet that is certain to win, often used in the context of investments or decisions with a predictable outcome.

Weighted Average

Weighted average is a calculation that takes into account the varying degrees of importance of the numbers in a data set, assigning weights to some of the numbers more than others.

Expected Value

The predicted value of a variable, calculated as a sum of all possible values each multiplied by the probability of its occurrence.