The Two Most General Categories of Consumer Promotions Are Sales-Building

question 232

Multiple Choice

The two most general categories of consumer promotions are sales-building promotions and:

• A) price-incentive promotions
• B) franchise-building promotions
• C) sales-building promotions
• D) sales promotions

Identify key elements of the communication model of persuasion.

Comprehend the impact of message framing and argument structure on persuasion effectiveness.

Understand the concept of cognitive dissonance and its role in attitude change.

Apply knowledge of persuasion techniques to specific contexts and scenarios.

---

Definitions:

Reminiscence Bump

The tendency for older adults to have increased recollection for events that occurred during their adolescence and early adulthood.

Memory Retrieval

The process of recalling or bringing into consciousness information or experiences stored in memory.

Youth

The period of life between childhood and adulthood; characterized by the development and maturation of the individual.

Implicit Memory

A type of memory that allows individuals to perform tasks without conscious awareness of these previous experiences, such as procedural memory for skills.