The First Step in Developing an Event Marketing Program Is

question 126

Multiple Choice

The first step in developing an event marketing program is to:

• A) define the company's target audience
• B) define the company's customer profile
• C) determine the communication objective
• D) choose the event

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Definitions:

Educated Mind

A mind that has acquired knowledge and intellectual skills through learning and study.

Aristotle

An ancient Greek philosopher and polymath, whose writings covered a wide range of subjects and significantly influenced Western philosophy and science.

Premises Imply

The logical process where a set of stated propositions (premises) are shown to necessarily lead to a specific conclusion.

False Conclusion

A deduction or inference that does not logically follow from the premises or evidence provided.