Which Uses a Computer Joystick to Test Emotional Reactions to an Ad

question 142

Multiple Choice

Which uses a computer joystick to test emotional reactions to an ad?

• A) a warmth monitor
• B) a psychogalvanometer
• C) a pupillometric test
• D) voice-pitch analysis

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Definitions:

Human Tongue

A muscular organ in the mouth of humans that is involved in taste, speech, and the manipulation of food.

Salty

One of the basic tastes, often associated with the presence of sodium ions.

Receptor Cells

Specialized cells that detect specific types of energy (e.g., light, sound, chemicals) and convert them into neural signals for the brain to process.

Taste Bud

A sensory organ found on the tongue that perceives taste, including sweet, sour, salty, bitter, and umami.