In Terms of Substantiation of Ad Claims,the Federal Trade Commission

question 15

True/False

In terms of substantiation of ad claims,the Federal Trade Commission (FTC)and the courts will consider the totality of evidence.If the company has one study that supports the ad claim,but a number of other studies contradict the claim,the FTC and courts will state the ad claim has not been properly substantiated.

Recognize the legal views on price-fixing under antitrust laws.

Distinguish between different types of mergers and their implications under antitrust law.

Understand the intent and objectives of antitrust laws.

Analyze the significance of the Herfindahl index in assessing market power and concentration.