For Evaluating Advertisements,such as a Victoria's Secret Model Dressed Only

question 143

Multiple Choice

For evaluating advertisements,such as a Victoria's Secret model dressed only in her underwear,respondents may give what they consider to be a socially acceptable response instead of their true feelings.In such situations,the best evaluation method would be:

• A) persuasion analysis
• B) emotional reaction tests
• C) physiological arousal tests
• D) attitude and opinion tests

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Definitions:

Surface Structure

In linguistics, the outward form of a sentence which can vary without changing its underlying meaning.

Tarasoff Case

A landmark legal case that established the duty of mental health professionals to warn individuals of threats made by a patient.

Confidentiality

The ethical or legal duty of keeping information private and secured, usually in professional settings.

Deinstitutionalization

The process of moving individuals with mental illness from state hospitals into community-based settings.