Using a Pupillometric Meter,pupils Become Smaller When the Subject

question 203

Multiple Choice

Using a pupillometric meter,pupils become smaller when the subject:

• A) reacts positively to an ad
• B) reacts negatively to an ad
• C) has an interest in an ad
• D) likes an ad

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Definitions:

Direct Customer Interviews

Direct customer interviews involve directly asking customers questions to gather insights, feedback, and opinions about a product, service, or experience.

Customer Journey Map

A visual representation of every experience your customers have with you, helping to tell the story of a customer's experience with your brand over time.

Late Majority

A group of individuals in a market who adopt new products or innovations after the average member of society, characterized by a skeptical approach.

Social Media Networks

Online platforms where users can create profiles, share content, and interact with others, facilitating personal, professional, and commercial connections.