Focus Groups Are So Reliable That It Ordinarily Only Takes

question 120

True/False

Focus groups are so reliable that it ordinarily only takes one good session to gain a solid understanding of how a communication will be viewed.

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Definitions:

Microeconomics

The part of economics concerned with (1) decision making by individual units such as a household, a firm, or an industry and (2) individual markets, specific goods and services, and product and resource prices.

Economic Units

Entities such as individuals, households, and firms that make decisions about the allocation of resources and the consumption of goods and services.

Economic System

The organized way a society allocates its resources and apportions goods and services in the national community.

Normative Economics

The branch of economics that applies value judgments to data to recommend actions or policies, focusing on what ought to be rather than what is.