When 8 to 10 People Test an Ad Concept Because

question 153

Multiple Choice

When 8 to 10 people test an ad concept because they are representative of a target market,they are called a(n) :

• A) pre- and post-test group
• B) review group
• C) ad content group
• D) focus group

Recognize the challenges and responsibilities HR faces concerning ethical and social issues within the organization.

Identify the critical factors in strategic planning and environmental scanning.

Understand major HR trends and their impact on organizations.

Analyze the external environmental factors affecting organizations and HRM.