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Positioning advertising copytesting was a set of principles originally designed for:
Functional Magnetic Resonance Imaging
A neuroimaging technique that measures and maps brain activity based on changes in blood flow.
Brain Activity
The functionality of the brain as it engages in various cognitive, sensory, emotional, and motor tasks, often measured by neuroimaging techniques.
Cerebellum
A region of the brain that plays an important role in motor control, coordination, precision, and timing.
Bodily Coordination
The harmonious function and synchronization of body parts and movements, often reflecting physical skill or athletic ability.
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