The Test Used to See If an Ad Changed the Consumer's

question 29

Multiple Choice

The test used to see if an ad changed the consumer's mind about a product is called:

• A) a warmth meter
• B) a recognition test
• C) a recall test
• D) persuasion analysis

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Definitions:

Merchandise

Goods or products that are bought and sold by businesses.

Credit Sales

Sales made by a business where payment is delayed as per agreed-upon terms, typically recorded as accounts receivable.

Subsidiary Ledger

A detailed ledger that contains the granular transaction details supporting a summary account in the general ledger.

Sales Journal

A specialized journal used to record all sales of merchandise on credit, organizing transactions systematically for accounting purposes.