All of the Following Are Methods for Evaluating Public Relations

question 34

Multiple Choice

All of the following are methods for evaluating public relations programs,except:

• A) counting clippings
• B) calculating the number of impressions
• C) using the advertising equivalence technique
• D) counting Internet hits

---

Definitions:

Direct Connections

Immediate, firsthand relationships or linkages between entities without intermediaries.

Personal Copy

An individual's own version or edition of a particular document, book, or software, typically for personal use.

Different Versions

Variations of a product, document, or item designed to meet different needs or preferences.

Explain

To make (an idea, situation, or problem) clear to someone by describing it in more detail or revealing relevant facts.