The Public Relations Evaluation Method That Is the Least Used,but

question 11

Multiple Choice

The public relations evaluation method that is the least used,but probably the best method is:

• A) counting clippings
• B) calculating impressions
• C) advertising equivalence
• D) comparison to objectives

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Definitions:

Independence

The state of being free from the control or influence of others, often associated with self-governance and autonomy.

Morality

Principles or standards determining what behaviors are considered right or wrong, often influenced by cultural, philosophical, or religious beliefs.

Kohlberg

Refers to Lawrence Kohlberg, a psychologist known for his theory of moral development, which outlines how moral reasoning evolves across different stages.

Imprinting

A form of rapid learning occurring in some newborn animals, which allows them to recognize and follow the first moving object they see, generally the mother.