The Measure or Definition of Marketing Return on Investment (ROI)

question 152

Multiple Choice

The measure or definition of marketing return on investment (ROI) that is the most commonly used is:

• A) incremental sales from marketing activities.
• B) changes in brand awareness.
• C) ratio of advertising costs to sales.
• D) reach/frequency achieved.

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Definitions:

Process Model

A framework or diagram that describes the sequential steps or stages of an operation or process, outlining how to achieve a specific outcome.

Individual Practitioner

A professional who practices their skill or profession independently, often providing services to clients or patients.

Mezzo-Level

Mezzo-level refers to an intermediate scope or scale, particularly in social work, focusing on small communities, groups, or organizations rather than individuals or larger societal structures.

Social Work Practice

A professional field that focuses on helping individuals, families, groups, and communities to enhance their collective well-being and social functioning.