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Managers Are Often Referred to as

question 61

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Managers are often referred to as


Definitions:

Marketing Strategy

A company's comprehensive strategy for identifying potential customers and converting them into clients for their goods or services.

Positioning

The strategy of designing a company’s offering and image to occupy a distinct place in the mind of the target market, distinguishing it from its competitors.

Implementation

The process of putting a plan or strategy into operation.

Strategic Planning

The process of defining a company’s direction and making decisions on allocating its resources to pursue this strategy, including its capital and people.

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