According to the Textbook, Communication Is Best Understood as a Two-Step

question 166

Multiple Choice

According to the textbook, communication is best understood as a two-step process. Which of the following best characterizes these steps?

• A) (1) Government and corporate leaders generate media messages and (2) these opinion leaders then influence the rest of the community to some degree.
• B) (1) Government and corporate leaders generate media messages and (2) these opinions are evaluated by community leaders to see if they support their community's values.
• C) (1) Respected people of high status and independent judgment evaluate media messages and (2) these opinion leaders then influence the rest of the community to some degree.
• D) (1) Respected people of high status and independent judgment evaluate media messages and (2) individuals then interpret the messages for themselves.

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