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In the mid-1900s, the Soviet geneticist Lysenko believed that his winter wheat plants, exposed to ever-colder temperatures, would eventually give rise to ever more cold-tolerant winter wheat. Lysenko's attempts in this regard were most in agreement with the ideas of
Rational Appeals
Persuasion methods that use logical arguments and factual evidence to convince people of a particular point of view.
Ingratiation
A psychological technique involving efforts to make oneself more likable to others through flattery or the creation of goodwill.
Expert Power
Influence and authority derived from possessing extensive knowledge or expertise in a particular area.
Referent Power
Influence based on being admired or respected, allowing individuals to persuade others because of their personality, integrity, or other attractive traits.
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