_____ Segmentation Is Based on Criteria Such as Purchase Frequency

question 2

Multiple Choice

_____ segmentation is based on criteria such as purchase frequency and occasion,benefits sought,and attitude toward the product.

• A) Behavioristic
• B) Demographic
• C) Geographical
• D) Psychographic

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Definitions:

Cultural Differences

The variation in the ways of life, beliefs, and practices among different societies or groups of people.

Milgram Research

A series of experiments conducted by Stanley Milgram, demonstrating the willingness of individuals to obey authority figures, even to the point of inflicting harm on others.

Hazing Scandal

A public controversy or outrage arising from activities involving harassment, abuse or humiliation used as a way of initiating a person into a group.

Bystander Effect

The tendency for individuals to be less likely to provide help when others are present than when they are alone.