_____ Segmentation Is Based on Criteria Such as Personal Values,attitudes,opinions,and

question 1

Multiple Choice

_____ segmentation is based on criteria such as personal values,attitudes,opinions,and level of readiness for change.

• A) Behavioristic
• B) Demographic
• C) Social
• D) Psychographic

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Definitions:

Association

A statistical relationship between two variables, indicating how changes in one variable are related to changes in another.

Null Hypothesis

The hypothesis that there is no significant difference or effect, serving as the default assumption to be tested in statistical analysis.

Supplemental Health Coverage

Additional insurance that complements primary health plans by covering extra or uncovered health care costs.

Proportion

A part, share, or number considered in comparative relation to a whole; a statistical term referring to the ratio of one part to the whole.