Describe Methods for Collecting Both Primary and Secondary Data for the Situational

question 46

Essay

Describe methods for collecting both primary and secondary data for the situational analysis step of marketing research.

Explain the concept of branding and its significance in marketing.

Understand the concept of commoditization and its effects on the market.

Identify the stages of the product life cycle and their marketing implications.

Recognize the importance and functions of customer relationship management (CRM) in marketing.