Examlex
Individuals are concerned with external rewards and punishments at the principled level.
Positive Emphasis
The communication strategy that focuses on positive aspects or outcomes to persuade or motivate the audience.
Benefit
an advantage or profit gained from something, or the act of improving or advancing in a particular aspect.
Requirement
A specified necessity; conditions or capabilities needed by a user to solve a problem or achieve an objective.
Negative Connotations
Implications or associations of a word or phrase that evoke negative feelings or perceptions.
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