Double Click, Inc

question 55

Multiple Choice

Double Click, Inc. has a number of strategic business units. Their hand-held computer unit has a large market share in this rapidly growing industry. Their hand-held computer business would be classified as:

Definitions:

Ecological Validity

The extent to which the findings of a study can be applied to and represent real-world settings and behaviors outside the context of the study itself.

Real World

The actual physical world and society as they exist, rather than a fictional or idealized environment.

Cognitive Revolution

The Cognitive Revolution refers to a paradigm shift in psychology during the late 1950s and early 1960s that emphasized the study of internal mental processes, such as thinking, decision making, language, and problem solving.

Computer

An electronic device designed to perform computations, process data, and execute programs.