Scenario - Javier Gomez

question 173

Multiple Choice

Scenario - Javier Gomez
Javier is a veteran manager with Pixel International, Inc. (PII) . Recently PII purchased a small business in the printing industry. Javier has been assigned the task of managing this new acquisition and is currently deciding how best to design its structure. Currently, employees are assigned to one of three departments, including sales, production, and legal defense.
-The analysis of whether the new division should be centralized or decentralized should include all of the following EXCEPT:

• A) the level of change and uncertainty in the environment.
• B) corporate history and culture.
• C) the threat of crisis or the risk of company failure.
• D) the structure of competitors and customers.
• E) all of these should be included.

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Definitions:

Aloof Brand

Describes a brand strategy focused on maintaining a sense of mystery or exclusivity, not engaging deeply with consumers, to foster allure and desirability.

Authenticity

The degree of genuineness and truthfulness in a brand's origins, promises, and actions, perceived by its audience.

Brand Storytelling

The use of narrative to communicate a brand’s values, history, and purpose, engaging customers on an emotional level.

Authenticity Deficit

The gap between a brand's promise and its actual customer experience, potentially leading to diminished trust and loyalty.