Scenario - SS.com Faced with Rapidly Growing Business, Swift Stocks, Inc., a Stocks

question 10

Multiple Choice

Scenario - SS.com
Faced with rapidly growing business, Swift Stocks, Inc., a global brokerage company with the largest market share, recently announced that it has established an on-line stock investment and trading subsidiary, SS.com, where investors can trade stocks at the lowest rates in the industry. The .com subsidiary has less than one percent market share but it faces a very high business growth rate. In the brokerage industry the competition is fierce and all players are cutting their on-line commission rates.
-Swift Stock is following which strategy, according to Porter, through the .com subsidiary?

• A) Stability
• B) Cost leadership
• C) Focus
• D) Differentiation
• E) Retrenchment

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Definitions:

Consumer Product

Goods or services that are purchased by individuals for personal or household use.

Specialty Products

Highly differentiated products or services that are often unique and for which consumers are willing to make a special purchasing effort.

Waterford Crystal

A brand of fine crystal known for its high quality and intricate designs, originating from Waterford, Ireland.

Serving Bowls

Containers designed for holding and serving food during meals, often part of a tableware set.