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Scenario - SS.com
Faced with rapidly growing business, Swift Stocks, Inc., a global brokerage company with the largest market share, recently announced that it has established an on-line stock investment and trading subsidiary, SS.com, where investors can trade stocks at the lowest rates in the industry. The .com subsidiary has less than one percent market share but it faces a very high business growth rate. In the brokerage industry the competition is fierce and all players are cutting their on-line commission rates.
-If Swift Stock's traditional brokerage business were to face a declining business growth, it may need to be reclassified as a _____.
Social Media
Digital platforms and technologies that enable users to create, share, and exchange content or participate in social networking.
Journalists
are professionals who gather, write, edit, and present news or news articles in various media, aiming to inform, educate, or entertain the public with factual reports and analysis.
Communication Strategy
A planned approach for delivering information and messages to a target audience effectively.
Social Media Platforms
Online tools and websites that allow users to create, share, or exchange information, ideas, pictures, and videos in virtual communities and networks.
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