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Organizations such as Amazon.com, Google, Facebook, and Priceline.com are examples of firms that are based on:
Regional Consumer Needs
Refers to the specific preferences, demands, and requirements for products and services within a distinct geographic area.
Marketing Strategies
The comprehensive plan formulated by a company to identify and communicate to a target audience, and persuade them to buy its products or services.
Global Image
The perception of a company or brand by consumers and other stakeholders around the world.
Push Marketing
Marketing efforts designed to actively push a product through the channel of distribution, starting with the producer, moving through the distribution partners, and finally reaching the consumer
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