Frank Is Primarily Driven by a Need to Establish Close

question 165

Multiple Choice

Frank is primarily driven by a need to establish close social relationships with other people. Alderfer would say he is motivated by:

• A) growth needs.
• B) existence needs.
• C) relatedness needs.
• D) self-actualization needs.
• E) physiological needs.

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Definitions:

Marketing Mix

A set of actions, or tactics, that a company uses to promote its brand or product in the market; traditionally comprises the 4 Ps: Product, Price, Place, and Promotion.

SWOT Analysis

A strategic planning method used to identify Strengths, Weaknesses, Opportunities, and Threats.

American Cars

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