Examlex
A psychologist wants to create two groups that are as similar as possible at the beginning of an experiment.To do this,she should use:
Consumers
Individuals or households that purchase goods and services for personal use.
Integrated Marketing Communication (IMC) Strategy
A holistic approach in marketing that aims to ensure consistency of message and the complementary use of media to reinforce the customer's brand experience.
Well-Defined Purpose
Refers to a clear, specific, and explicit goal or objective that guides an action, project, or strategy.
Personal Selling
A form of direct marketing where sales representatives personally interact with potential customers to inform about and sell their products or services.
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