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Money is NOT a primary reinforcer because:
Dividend Payout Ratio
A financial metric that shows what portion of a company's net income is paid out to shareholders in the form of dividends.
Total Debt
The sum of all liabilities, including both short-term and long-term debts, owed by a company.
Sustainable Rate Of Growth
The maximum rate at which a company can grow its sales, earnings, and dividends without increasing its debt or equity.
Profit Margin
A financial indicator that calculates how much net profit is generated for every dollar of sales by examining the relationship between a company's net income and its revenue.
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